Wednesday, June 2, 2010

When football meets fashion

This is the first (and most likely last) time I have written about football on my blog and I am only doing it now because it involves my absolutely favourite design house Louis Vuitton (and supermodel Naomi Campbell for good measure).

Just a short while ago in Paris, Louis Vuitton unveiled their latest special order piece – a travel case designed to hold the FIFA World Cup Trophy. I am sure the footballers don’t feel the same way, but if I won the world cup I’d be far more excited about the travel case than the trophy! That said the trophy itself weighs just over six kilos and is made of solid 18-carat gold with a base of semi-precious malachite. Who knew footballers had good taste?

Commissioned by FIFA the travel case was made in Louis Vuitton’s original workshop in Asnieres near Paris and is covered in monogram canvas and fitted with the company’s signature brass lock and corners.

Louis Vuitton head of communications Antoine Arnault says: “We are very proud to have been chosen by FIFA to create the case in which the world’s ultimate sporting prize will in future travel the globe. This exceptional commission truly honours Louis Vuitton’s 150-year tradition of craftsmanship and savoir-faire.”

FIFA marketing director Thierry Weil adds: “The travel case is an (sic) fundamental element in the appearance of our most important asset. It not only underlines the exclusivity and personality of the FIFA World Cup Trophy but guarantees safety and protection on its travel around the world.”

And Naomi’s involvement? That’s anyone’s guess; perhaps she just was itching to have her picture taken with the trophy.Or perhaps she is hoping LV will make her a trophy case of her very own?

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