I am a big advocate of advertising campaigns and magazines that feature ‘real women’. Yes I know that in many cases these businesses may only do so for the publicity it gains them – but hey, I like to think the best in everyone. I also think real women campaigns give women a more realistic image to aspire too.
So what do you think of this new campaign from Bobbi Brown Cosmetics? Labelled Pretty Powerful the campaign claims to feature photos and videos of “real women” or “Friends of Bobbi.”
The PR spiel says Bobbi herself is inspired by the women in her life so created this campaign with a three day shoot featuring her friends and staff. To see some of the videos check out www.BobbiBrownCosmetics.com/PrettyPowerful.com.
Bobbi Brown products are available in selected David Jones and Myer stores.