Monday, August 23, 2010

Pop up retailer for the Perth Fashion Festival

Returning to the Perth Fashion Festival for a third run, Popsicle has become a firm favourite on Perth's independent fashion calendar. In case you haven't heard about this phenomenon before, Popsicle is a 'pop-up' or temporary store selling products from heaps of talented local designers and will be operating between 10 and 5pm daily from September 9 to 15.

Focused on Western Australian emerging designers, Popsicle will be packed full of fashion, jewellery, art and other designer goodies. Housed within shipping containers, Popsicle directly supports 15 of WAs most talented emerging designers and will be located in the heart of Northbridge, Perth's creative and cultural centre.

Zoƫ Trotman, of featured label Lonely 8-bit Heroes says: "It's a real honour to be showing my creations alongside so many other amazing creatives who, like me, desperately need a head start in securing stockists, gaining recognition for their skills, and of course to make some actual sales."

Ping Pong Diplomacy's Ainslie Webber says: "We've decided to utilise the vast array of artistic talents in Perth by exhibiting a collection of one-off customised ping pong bats, and printing several of those designs on men's t-shirts. By getting local artists, from fine art graduates to street artists, to contribute and display their skills, Popsicle is providing exposure to a wide field of young up-and-comers!"

An initiative by the team from OnWilliam, Popsicle only operates during Perth Fashion Festival and each year re-establishes itself in a new form and in a new environment to ensure a fun and unique shopping experience.

Commenting on the initiative, event organiser Lake Bovell said: "This year Popsicle has a slightly nautical theme; we are excited about the space and are getting our hands dirty converting wooden shipping crates into furnishings and learning how to tie knots!"

The event provides emerging designers with a platform to test their products in the market place while also offering festival visitors and fashion lovers one-stop designer shop and a different shopping experience.

Featured Designers:
Lonely 8-Bit Heroes, Kiss Me Quick, Little Gracie, PeppermintMilk, Bo Ra, Heart City Design, Bad Hair Mountain, White Square, Lovers & Dreamers, Leah Tarlo, Prufrock, Ping Pong Diplomacy, Love is My Velocity, Kingbrown Magazine and Hit & Miss Magazine.

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