Tupperware parties for kids

Party plan is a familiar concept to most Australian women - those excruciating parties which you feel obliged to attend and - of course - spend up big. But now party plan giant Tupperware are taking a stab at a new generation of potential party planners - your kids.

Just in case you were struggling to come up with a fun party idea for little Timmy or Tina, Tupperware now have the answer with a Kids Kitchen party they are billing as "an ideal parents group get-together or birthday party with a difference".

This new strategy comes complete with a range of products to help your little one become a master chef including Kids’ Kitchen Utensils ($34.85) and the Kids’ Kitchen Mat & Cookie Cutters ($21.95) feature a sheep, pig, duck and rabbit motif.  

What will they think of next?