Twentieth Century Fox has announce that on Friday ground-breaking 3D film Avatar smashed Titanic's long standing record at the Australian box office to become the number one film of all time. Taking just 22 days to break the previous 12 year record for Titanic, Avatar has exceeded $60 million Australian dollars and now sits at a box office total of $63.1 million. In Australia, Titanic grossed $57.65 million.
Globally, Avatar is now the second highest grossing film in the world. It is also Australia's biggest 3D release ever with 78% of the revenue coming from 3D cinemas.
If you haven't yet seen this incredible film - do. It is really an incredible piece of cinema and really the most ground-breaking film I have seen in many, many years. Do yourself a favour though, make sure you see it in 3D.
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